# OFM metrics: what to track and how to report to creators

> Track revenue before and after the platform fee, the cost of each new subscriber, how many subscribers renew, the share of paid messages that get unlocked (the PPV unlock rate), what a fan is worth over time, and how fast fans get a reply. Break each one down by creator, channel, chatter and shift. No public benchmarks are reliable, so compare against your own history.

Source: https://ofm.market/guides/ofm-metrics-and-reporting | Published 2026-10-14 | Updated 2026-10-14 | By the OFM.Market team

## The numbers that matter

| Metric | What it shows | How to work it out |
| --- | --- | --- |
| Gross and net revenue | Money earned before and after the platform fee | From the platform's earnings statement, per creator per week |
| Cost per subscriber | What each new subscriber cost in ad spend or time | Spend on a channel divided by new subscribers from it |
| Click-to-subscribe rate | How well the funnel converts | New subscribers divided by clicks on the link page |
| Renewal (rebill) rate | Whether subscribers stay | Subscribers who renewed divided by subscribers due to renew |
| PPV unlock rate | Whether paid offers land | Paid messages opened and paid for, divided by paid messages sent |
| Lifetime value (LTV) | What a fan is worth over time | Total spend of a group of fans divided by the number of fans |
| Response time | How long fans wait for a reply | Average gap between a fan's message and the reply |
| Revenue per chatter hour | Chatter productivity | Sales by a chatter divided by hours worked |

A word of caution on lifetime value: a bigger number is not automatically better. Spend per fan can rise while the margin falls, if the discounts, chatter time or ad spend needed to earn it rise faster. Read LTV next to the margin it leaves.

## Split every number three ways

An agency-wide average hides the problem. Agency guides recommend tracking performance by creator, by chatter and by shift from the first week. A weak night shift, a chatter whose offers rarely sell or a channel that brings fans who never spend all show up only when you split the numbers.

## Reporting to creators

A monthly report is a reasonable minimum, with a short note every week at first. Keep it plain:

- Gross revenue, the platform fee, net revenue, the agency's share and the creator's payout
- New subscribers and where they came from
- What you changed this month and what happened
- What you plan to try next month

## Common traps

- Chasing vanity numbers such as followers or clicks that do not turn into subscribers
- Comparing creators directly when their fan bases and content differ
- Drawing conclusions from a few days of data
- Reporting only the good months

Start with a spreadsheet. A dedicated chatting dashboard or CRM is worth paying for once the spreadsheet is slowing you down, not before.

## Common questions

**What is a good PPV unlock rate?**

No reliable public benchmark exists. Compare chatters, shifts and creators inside your own agency, and watch the trend over weeks.

**What is lifetime value?**

The total a fan is expected to spend for as long as they follow a creator. Use it to decide how much you can afford to spend to win a subscriber.

**How often should I report to creators?**

Monthly is a reasonable minimum, with a brief weekly note during the first month. Whatever you choose, put it in the contract.

Part of OFM.Market, a creator acquisition platform for OnlyFans management agencies. All guides: https://ofm.market/guides