# OFM glossary: the terms agencies actually use

> OFM means OnlyFans management. This glossary explains the words agencies use every day: chatter, PPV, mass message, rebill, lifetime value, gross and net, funnel, SOP and the terms specific to OFM.Market.

Source: https://ofm.market/guides/ofm-glossary | Published 2026-10-14 | Updated 2026-10-14 | By the OFM.Market team

## People and roles

### OFM

OnlyFans management: running the business side of a creator's account for a share of revenue or a fixed fee. [What is OFM](https://ofm.market/guides/what-is-ofm) has the full explanation.

### OFM agency

A company that manages creators' accounts: chatting, content planning, promotion and payouts.

### Creator (OFM model)

A person who makes content for an account and has signed with an agency. "OFM model" is the industry's term for a creator an agency manages.

### Chatter

A person who talks to fans in a creator's inbox and sells paid messages, usually working in shifts. See [OFM chatting](https://ofm.market/guides/ofm-chatting-guide).

### Account manager

The person at an agency who looks after a group of creators and the day-to-day relationship with them.

### Virtual assistant (VA)

A remote helper, often used for admin, scheduling or chatting.

## Money

### Revenue share

A deal where the agency keeps an agreed percentage of what the account earns. Also called a percentage deal.

### Salary deal

A deal where the creator is paid a fixed amount per period and the agency manages the account.

### Gross and net

Gross is what fans paid. Net is what is left after the platform's fee. A contract should say which one a percentage is taken from. See [OFM revenue splits](https://ofm.market/guides/ofm-revenue-splits-explained).

### Platform fee

The share of a creator's earnings the platform keeps. OnlyFans' standard rate is 20%. Check the current terms.

### Lifetime value (LTV)

The total a fan is expected to spend for as long as they follow a creator.

### Rebill

When a subscription renews and the fan is charged again.

### Churn

The rate at which subscribers leave.

## Selling

### PPV (pay-per-view)

A message with locked content that a fan pays to open.

### Mass message

The same message sent to many subscribers at once, often with a PPV offer attached.

### Custom

Content made on request for one fan, sold for an agreed price.

### Tip

A payment a fan sends without buying a specific item.

### Big spender

A fan who spends far more than the average. Often called a "whale" in industry slang.

### Girlfriend experience (GFE)

Chat built around ongoing friendly attention. Agency guides describe it as a high-margin product, and it is also the part of chatting that raises the honesty questions covered in [OFM chatting](https://ofm.market/guides/ofm-chatting-guide).

### Vault

The creator's stored library of content on the platform, used to reuse content in messages.

## Traffic and operations

### Traffic

The people sent to a creator's page from social platforms and ads. See [OFM traffic](https://ofm.market/guides/ofm-traffic-sources).

### Funnel

The path from a first view of a post to a subscriber and then a buyer.

### Link-in-bio

A single page linked from a social profile that collects the creator's links.

### SOP

Standard operating procedure: a written, step-by-step way of doing a task, so that anyone can do it the same way.

### Shift and handoff

A chatter's scheduled block of coverage, and the notes left for the next shift so a conversation carries on without a reset.

### KPI

A key performance indicator: a number you track to see whether something is working. See [OFM metrics](https://ofm.market/guides/ofm-metrics-and-reporting).

### Takedown (DMCA)

A formal request, made under copyright law, to remove leaked or copied content from a site or from search results. See [protecting creators](https://ofm.market/guides/protecting-ofm-creators).

## Terms on OFM.Market

### Creator acquisition platform

A platform where agencies review creators and acquire their management contracts instead of recruiting each one alone. [How it works](https://ofm.market/guides/ofm-models-marketplace).

### Contract ID

The reference that identifies a creator profile on OFM.Market. Profiles are identified by contract ID, not by name.

### Warranty

Every confirmed acquisition carries a 7-day warranty from the moment payment is confirmed. A genuine issue with the creator that the agency reports inside the window and the team confirms gives the agency its choice of a replacement creator at the same price or a full refund of the acquisition amount. The warranty covers the creator relationship, not earnings.

## Common questions

**What does OFM stand for?**

OnlyFans management: running the business side of a creator's account for a share of revenue or a fixed fee.

**What does PPV mean?**

Pay-per-view. A message with locked content that a fan pays to open.

**What is a chatter?**

A person who talks to fans in a creator's inbox and sells paid messages, usually working in shifts.

**What is the difference between gross and net revenue?**

Gross is what fans paid. Net is what remains after the platform's fee. Contracts should say which one the agency's percentage applies to.

Part of OFM.Market, a creator acquisition platform for OnlyFans management agencies. All guides: https://ofm.market/guides